The Men in Black 3 Premiere After-party
In 2012, the Generoso Pope Foundation joined the Intrepid Sea, Air & Space Museum in an effort to host a celebration for Fleet Week 2012. The Generoso Pope Foundation funded “A Salute to the Troops: Grucci Style”, a firework show commemorating the hard work and effort of the US Armed Forces. The event was held on the USS Intrepid. Sony then teamed up with the Pope Foundation and the Intrepid Museum for the event. Sony promoted the release of Men in Black 3.
The link for the event is here:
The day of the event, Good Morning America filmed live from the deck of the USS Intrepid, promoting both the movie and event. “Men in Black Agents” paraded the streets of New York City. Anyone who took a picture with the “agents” and posted it on social media using the hashtag: #MIBHeartsNYC had a chance of getting tickets to attend the event. Sony hosted movie premieres for Men in Black 3 at the Ziegfield Theater, AMC Empire 25, and AMC Loews Lincoln Square. A red carpet event was held at the Ziegfeld for the cast of the movie.
The premiere after party was held on the deck of the USS Intrepid, with a live concert from Will Smith, Jaden Smith, Pitbull, and many more. Many stars attended the event, including Will Smith, Jaden Smith, Willow Smith, One Direction, Nicole Scherzinger, Dr. OZ, Josh Brolin, Diane Lane, Stephen Baldwin, as well as the NY Giants. The sets and props that were featured in the movie were displayed on the ship.
AJ wrote the speech for the intro of the firework show, and was also in charge of getting it recorded in a recording studio.
Many articles were written about the event: